PREPARING YOUR HOME TO GO ON THE MARKET

Without a doubt, of all the mistakes that a seller can make, price is the most harmful and costly.

Price the home too low, the home will sell, and probably quickly, but the seller will lose money that is rightfully theirs. Price the property too high and it will not sell. The home will continue to cost the seller money in the form of interest, repairs and upkeep.

Why must you price properly?
Without a doubt, of all the mistakes that a seller can make, price is the most harmful and costly. Price the home too low, the home will sell, and probably quickly, but the seller will lose money that is rightfully theirs. Price the property too high and it will not sell. The home will continue to cost the seller money in the form of interest, repairs and upkeep.

Time
Chances are that your home will ultimately sell at its fair market value. Pricing it properly at the onset simply increases the likelihood of a timely sale with less inconvenience and greater monetary return.

Competition
Buyers educate themselves by viewing many properties and they will always look at a range of homes priced competitively. They know, or learn quickly, what is a fair price. If your home is not competitive in value with those they have seen in the same price range, it simply will not sell.

Reputation
Overpricing causes most homes to remain on the market too long. Buyers and agents become aware of the long exposure period and often are hesitant to make an offer because they fear something is wrong with the property. Clean, well-prepared homes that are on the market for a long period of time historically sell for less than their fair market value.

Inconvenience
If overpricing keeps your home from selling promptly, you may end up owning two homes, the one your are trying to sell and the new home you have already purchased. Statistically the typical activity that is generated on a property is generated the first five weeks of the listing period

Statistics have shown that the agent’s and buyer’s interest grows as soon as a home is placed on the market, peaking somewhere around the third or fourth week. Pricing a home properly and then creating an immediate urgency in the minds of the agents and buyers.

Contact me today for a marketing proposal for your home and you’ll see why my listings sell faster and for more money than the rest!

480-788-3232
Serena@SereneLivingAZ.com

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