Who am I?
Thanks for taking the time to look into our little company. Let me start by introducing myself.  My name is Serena Jones and I am the Designated Broker, Owner, practicing Real Estate agent and Coach. I have been in the real estate/remodel/building business since 2000, as my husband is a general contractor. My kids were raised with a hammer in hand, reconstructing and even building from the ground up. I speak fluent “house” and Sarcasm. (I also like to keep things light and fun.) I dabbled in real estate investments and in the lowest part of the market (2009), we managed to sell our investment for a 50% profit in 1 day (2 hours technically).  After a few more months and another hot buy that we have now had rented for 9 years and counting (same tenant), I got my real estate license and many more successful investments. Over the years, I’ve helped many people purchase homes, sell homes and even find rentals… Home is Home after all.

Lately, I have found greater satisfaction in helping my agents with their clients, transactions and dilemmas.
I’ve always had my own approach to this business. I don’t ‘lead generate’, I don’t believe in calling us ‘salesmen’, even though everyone does. I don’t spam people with calls or newsletters. I don’t even beg for referrals. I go at this business with an ever changing, ever evolving mind. I learn from the best, reassess constantly and believe that every person and every transaction is unique, and should be treated as such. I look at each item of negotiation with an eye for psychology, motivation, priorities and legalities to ensure that everyone wins and our clients are protected. If I don’t feel good about any side… I will walk away. I also believe that as a base line, we should always go above and beyond with our clients. We are not a click and buy business. Our business is life changing and involves people’s largest investments. This is not something to be taken lightly. Article 26, section 1, of the Arizona state constitution has granted agents with a huge responsibility. The ability to practice contract law, involving a real estate transaction. Do you realize the enormity of that responsibility?
In November of 2016, I got the bug to look into opening my own brokerage (pure curiosity at the time). By 4:00pm, January 6, 2017, I was surprised to find that not only was my paperwork complete, but I was officially open for business, on my own. (I thought for sure I would need to cross a T somewhere.)  A small group of agents joined me in my venture and off we went.

So what is Serene Living AZ?
We are a small, virtual, boutique brokerage located in Prescott, AZ. We currently have agents in Tempe, Scottsdale, Gilbert, Chandler , Glendale and Prescott, and we all work every part of the valley and beyond, from Prescott to Surprise to Gold Canyon to Casa Grande. We are not just local experts, we’re real estate experts. We have agents that specialize in New Builds, Historic homes, rentals, land and even commercial sales/rentals.
Our agents are not the typical agents. They are collaborative, and work together for support and advice. They go above and beyond for their clients, from start to finish. We eat, drink, and sleep real estate. We also ensure that we are always learning and improving our skills and knowledge base, as this business is an ever changing beast. We are collaborative and united, supporting each other and working together as partners in a sometimes stressful business.

So what’s in it for you?
The most important thing is Broker Support. We are partners in this, not just a contract review staff. If you’ve been in this business for any amount of time, you know that NO transaction is the same. Not. One. Broker support is crucial, whether you’re writing an offer on new years eve, or preparing an appraisal package on a Sunday at 10pm… How can I help?  The broker (that’s me) is hands on, working beside you on every deal. If you’ve ever woken from a deep sleep panicking about contract time frames… don’t worry. We’ve got your back. If you’ve ever needed a second eye on comps… our  team has the eyes, how many do you need? That’s what Serene Living AZ is …. partnership, collaboration, strategy and support.  As self employed real estate agents, you will never feel alone here.

I’m sure you expect to have high splits, large caps and hidden fees, but no…. we’re partners in this business, through and through.

So, what is the cost of this magical partnership you say? (I assume you said it that way anyway)
Our agents have a *10% split, $50 E&O and cap at $8,500 an anniversary year, with $50 monthly office membership. That’s it… no other fees. Is it worth it? It’s worth more. In a business where your income has no ceiling… How much better could you do if you were uplifted on bad days, cheered-on on good days, inspired on slow days and assisted on busy days? Does your current office provide assistance, support and coaching? Where should your income be? Lets get it there.
You receive full broker support, coaching, accountability, systems and tools, and flexibility. We also have an in office, licensed transaction Coordinator who can help you with paperwork, showings, client care and more.
Our contract management program allows you to set reminders on important dates, your own custom task list, commission tracking, as well as signature capture within the program. We also offer agent websites to get you going, and when pay day comes, your checks are directly deposited in your account!

Why do we keep our fees low? My goal is not to grow a business with a revolving door. This is an exclusive team of agents, and building ourselves up, together, to always be better, is what we do. I strive to have a small, loyal, collective group of agents with like minded thinking, who are client driven, not number driven. I want to build a team of Agent/Partners, who help each other grow and improve.  I want my company to be the example of the best and brightest, most driven, loyal and passionate real estate professionals out there.  I want out of the box thinkers that will help us evolve in this every changing environment. I want business owners… not employees. We will raise the bar in real estate together.


Who is Serene Living AZ NOT right for?
In all honestly, this company is not right for everyone, and as we are looking to grow, we are not willing to hire every agent.  If you have goals to sell 200 homes a year, and become the rain maker over a team of 20… sorry, we’re not your company.
If you are looking for an office space outside of your home, regular meetings and in house classes on how to lead gen, sorry, we are not for you.
If you’re looking for buyers and sellers to be handed over on a silver platter…. sorry. There may be referrals and leads given on occasion through the broker lead website, however, we encourage our agents to work by referral, and we teach you how.
If you think this is an easy way to make money, you just need to put a sign in a yard and collect a check…. this business is NOT for you.

If you’re looking for a place to work that is fun, creative, supportive and passionate, this may be the company you’re looking for. Please contact me today and lets see if we’re a good fit!

*Agents with less than 7 transactions or part-time agents may have a different split. Contact us for more info.

*Mentor program available for new agents.

Lets chat!

If you’d like to see if we’d be a good partnership for you and your business, let’s book a meeting via zoom, and let see about how we can help each other grow.  Stop reading now and click below…

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